Talks & Events

Launch Darkly Trajectory, Oakland

Crowds of fun-seekers exploring a city on foot, "

Published on March 2019 by Arjan Franzen

A sky-blue bicycle with "Gul S" on it,
Dynamic multimedia presentation for launch of unique T-Shaped Teams across Europe
"High-tech projector accessory to entertain and display multimedia for world events

Arjan was invited to speak at Launch Darkly’s trajectory conference. Reason for the invitation was the match between Launch Darkly’s feature management platform and the introduction of A/B Tests and Feature Management at Maxeda in 2018.

Arjan detailed how the team got to the conclusion that Launch Darkly and Feature Management were needed and how it will be an important tool for the future to work like Lean Startup. Based on proving hypothesis and not gut feeling.

Arjan’s presentation can be listened to here, with slides for video:

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